Program
Everything you need to know about the Red Points Academy content
THE FUNDAMENTALS
In order to become an expert in online brand protection, you need to learn the basics. In this module, we define brand protection, brand abuse, and IP rights.
Watch First Class For FreeWhat is Brand Protection?
Brand Abuse & IP Rights
THE ONLINE WORLD
What are the most common types of IP infringements and where can you typically find them? Find the answers to these questions in this module.
Get CertifiedType of Infringements
Common Online Channels
STRATEGIES
This section of the course provides insights on how to successfully protect a brand online, including advice on best practices, strategies, and tools.
Get CertifiedOnline Counterfeiting
Offline world of counterfeiting
AUTOMATING BP
When it comes to protecting your brand online, a technological solution is always better than traditional methods. In this module, you will learn how to do it.
Get CertifiedBenefits of an online solution
Reactive vs Proactive Solutions
THE RESULTS
Now that you know how to create and implement an online brand protection strategy, learn how to measure its success and the variables you need to consider.
Get CertifiedOnline Brand Protection Processes
Defining Brand Protection KPI’s
THE FUTURE
What's next in brand protection? In this section, we discuss the future trends in this area and share an actual business case showing real results.
Get Certified