Program

Everything you need to know about the Red Points Academy content

1

THE FUNDAMENTALS

In order to become an expert in online brand protection, you need to learn the basics. In this module, we define brand protection, brand abuse, and IP rights.

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1

What is Brand Protection?

2

Brand Abuse & IP Rights

2

THE ONLINE WORLD

What are the most common types of IP infringements and where can you typically find them? Find the answers to these questions in this module.

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3

Type of Infringements

4

Common Online Channels

3

STRATEGIES

This section of the course provides insights on how to successfully protect a brand online, including advice on best practices, strategies, and tools.

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5

Online Counterfeiting

6

Best Practices

4

AUTOMATING BP

When it comes to protecting your brand online, a technological solution is always better than traditional methods. In this module, you will learn how to do it.

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7

Benefits of an online solution

8

Reactive vs Proactive Solutions

5

THE RESULTS

Now that you know how to create and implement an online brand protection strategy, learn how to measure its success and the variables you need to consider.

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9

Online Brand Protection Processes

10

Defining Brand Protection KPI’s

6

THE FUTURE

What's next in brand protection? In this section, we discuss the future trends in this area and share an actual business case showing real results.

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11

The Future

12

Business Case