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Program

THE FUNDAMENTALS

What Is brand protection?
Brand abuse and intellectual property rights

THE ONLINE WORLD

Type of infringements
Common online channels

STRATEGIES

Online vs offline
Best practices

AUTOMATING BP

Benefits of an online solution
Reactive vs proactive solutions

THE RESULTS

Online brand protection processes
Defining brand protection KPI’s

THE FUTURE

Future trends
Business case

Red Points Online Brand Protection Certificate

Watch the classes, study up and become certified.

 

Online Brand Protection Certification Program

This course will walk you through the fundamentals of online brand protection. This includes an understanding of the most common risks brands encounter in the online world, as well as the most susceptible channels to the sale of counterfeits.

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