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Program
THE FUNDAMENTALS
What Is brand protection?
Brand abuse and intellectual property rights
THE ONLINE WORLD
Type of infringements
Common online channels
STRATEGIES
Online vs offline
Best practices
AUTOMATING BP
Benefits of an online solution
Reactive vs proactive solutions
THE RESULTS
Online brand protection processes
Defining brand protection KPI’s
THE FUTURE
Future trends
Business case
Red Points Online Brand Protection Certificate
Watch the classes, study up and become certified.
Online Brand Protection Certification Program
This course will walk you through the fundamentals of online brand protection. This includes an understanding of the most common risks brands encounter in the online world, as well as the most susceptible channels to the sale of counterfeits.