Become an online IP expert with Red Points
Certify your knowledge in online brand protection
Who should get certified?
This course is aimed at professionals who work in IP protection and want to expand their knowledge in this area, as well as those who are entering the world of IP and seek a solid foundation on the subject:
- Get insights on brand protection trends and strategies
- Learn, through real-life examples, the best steps and considerations to protect your brand successfully
What will you learn?
This course will walk you through the fundamentals of online brand protection, including the most common risks brands encounter in the online world, and the most susceptible channels to the sale of counterfeits:
- Global counterfeiting trends
- Online Brand Protection strategies
- Considerations on online IP protection
- IPR enforcement tools
How is it taught?
This certification program consists of a 12 class course. Each session will provide you with a set of videos, as well as additional resources including presentations and short quizzes to test your knowledge:
- Sign up for free
- Learn at your own pace
- Get insights from industry experts
- Obtain the oficial Red Points' certificate
The course includes
Unlimited access
24/7 access to the course so you can study at your own pace, whenever you choose
Content library
Useful resources in case you want to delve into a topic or review specific points from a lesson
Short quizzes
Available at the end of every module to test your skills and prepare you for the final exam
Red Points’ Certificate
A personalised certificate that endorses you as an online brand protection expert
Program
Take a look at the classes you will be taking
THE FUNDAMENTALS
In order to become an expert in online brand protection, you need to learn the basics. In this module, we define brand protection, brand abuse, and IP rights.
Watch First Class For FreeWhat is Brand Protection?
Brand Abuse & IP Rights
THE ONLINE WORLD
What are the most common types of IP infringements and where can you typically find them? Find the answers to these questions in this module.
Get CertifiedType of Infringements
Common Online Channels
STRATEGIES
This section of the course provides insights on how to successfully protect a brand online, including advice on best practices, strategies, and tools.
Get CertifiedOnline Counterfeiting
Offline Counterfeiting
First steps
When it comes to protecting your brand online, a technological solution is always better than traditional methods. In this module, you will learn how to do it.
Get CertifiedExtrajudicial Methods
Reactive vs Proactive Solutions
THE RESULTS
Now that you know how to create and implement an online brand protection strategy, learn how to measure its success and the variables you need to consider.
Get CertifiedOnline Brand Protection Processes
Defining Brand Protection KPI’s
THE FUTURE
What's next in brand protection? In this section, we discuss the future trends in this area and share an actual business case showing real results.
Get CertifiedThe Future
Business Case
